Sponsorship Proposal Template

When choosing a sponsorship, you’ve got to be selective. There are many factors that determine where a sponsorship would be effective, and – to be completely frank, that’s why we’ve reached out to you.

Over the course of some extensive research, we have taken a look at which businesses would be the most compatible with ours when reaching out for a sponsorship. We’ve decided to reach out to you, because such an arrangement would be the best possible fit for both of us, providing benefit on both sides of the fence.

The goal of this project is to bring your business and mine into a sponsorship relationship, with mutually beneficial efforts that will support both of our business from here going forward.

We’ve done our research on sponsorships very carefully, and we’d like to share with you why you would be the perfect fit for sponsorship with our business.

1. The numbers say it best: We have over [x number] active clients, with a website that gets [x amount of traffic] per month. By sponsoring with us, you would have immediate access to all of our clients.
2. We’ve done our research. When looking at our customer demographics, more than [x%] of our customers also work with you on a regular basis. Sponsoring with us would strengthen your relationship with your current client base, and draw in new clients for your business by exposing them to a ready-built target market.
3. Our businesses offer complimentary, and not competing, skills. We are highly skilled [insert profession here] with [x] years of experience, and our clients need a [profession] like you. With your sponsorship, we will both be providing our client bases a significant and valuable service.
4. Our company is about providing service to others. Because of this, we are dedicated to providing you as much value for your sponsorship as possible.
5. We are not in this simply to acquire money. Money without direction provides no results – I’m after a fruitful and mutually beneficial relationship. When you partner with us, it will be to serve our respective audiences with a service they both need.

Here’s a breakdown of the services we’ve discussed and their cost.

Here is a list of the suggested milestones we meet for this project. You may contact me if you feel additional milestones or extra lead time are needed.

As a valued sponsor, we strive to make this process as painless and worry-free for you as possible. We will do all the planning and content creation based on your needs, and if you have any questions at all, you can contact us by phone or email.

After we’ve agreed on this document, you and I will schedule our first meeting. We’ll discuss your needs as a sponsor, the kind of content your audience would like to see, and how we can help you feel like you’re getting the most for your money

As soon as the first payment is cleared, we will begin work on our sponsored content with you. We are excited to share your brand with our audience!

1. You agree to ensure your employees will follow through with all sponsor benefits laid out within the terms of this agreement.
2. The payment structure: 50% up front, 50% after sponsorship completion. Methods include PayPal and Bank Transfer.
3. The sponsor will provide a press kit, including any marketing materials, logos, or other branding elements they feel we might need.
4. The sponsor will clearly outline any requirements or restrictions on sponsored material in the initial meeting. Any changes to these requirements or restrictions must be given at least two weeks before the sponsored content is posted, with agreement to meet the costs that may be incurred by any such changes.
5. If, for any reason, we are unable to deliver any sponsorship benefits, you will be notified as soon as is possible. In some cases, we may provide alternatives for you to choose from if a benefit becomes unavailable.
6. In case of sponsorship cancellation, the sponsor will pay for all work that has already been completed.