PR Proposal Template

Good PR isn’t just about how good you look, or how many people are talking about you. It’s about sending a codified message about who you are and what you’ve accomplished to the world.

With that in mind, here at [company], we are dedicated to working with you to craft the image you want to convey, and then one by one taking careful steps to create that image where-ever you go.

Our goal as your PR representatives? To take our contacts in print, social media, television, and more, and turn them into deeper brand awareness and demonstrable success for the project ahead of you.

Our team is a multifaceted group of skilled individuals from every part of the PR spectrum, and we dedicated to making your project a success.

1. We’ve researched your project thoroughly, and are already excited about helping you with it. [Team member] and [team member] are experienced in your industry, and already have ideas on how to move ahead.
2. We’ve been the public relations force behind [influential client] and [influential client]. Their goals were similar to yours, and here [link to portfolio] you can see demonstrable records of success.
3. Our team has a combined [x] amount of years working in PR.
4. We won’t just be throwing your name into the media to see what sticks. Our strategy involves carefully determining which avenues will offer you the most benefit and then pursuing those to your ultimate advantage.

Our PR campaigns have three sections. The Pre-Buzz phase encompasses working up excitement includes ongoing targeted social media campaigns in the months leading up to your event.

The Buzz phase includes pre-announcement press such as news coverage, press releases, and live event coverage, including talk shows and interviews.

The Post-Buzz phase includes ongoing coverage, promoting customer testimonials (if applicable) and further local and national news coverage.

Since PR is an ongoing project, we’ll be using milestones to keep you abreast of the situation. Below is our scheduled list of milestones, assuming a six-month project. If you need to make any changes, please get in contact.

That’s a lot to take in, so if you have any questions, feel free to reach out. My phone number is [phone number], and I’m available any time after 10 AM, Monday-Friday. You can also reach me at [email address], and I’ll respond as quickly as I can.

After this proposal is approved, you and I will schedule our first meeting together. This is where we’ll sit down and discuss your project, the face you’d like to present to the world, and the ideas we have for making this happen.

Work begins as soon as the first payment goes through. We look forward to starting work with you!

1. The agreement between [company] and [client] will commence on [date] and last until [date].
2. By signing this agreement, [client] gives [company] the responsibility to execute public relations efforts that contribute to the positive public image of [client].
3. The payment structure is as follows: 50% upfront, 50% after project completion. Methods include PayPal, Bank Transfer, or Credit Card. Please contact with any questions.
4. Any information received from the client will be kept strictly confidential. A confidentiality requirement is available by request.
5. [Company] will remain the sole provider of public relations services for [client]. [Client] agrees not to hire any company to do the same work as [company].
6. Any documents submitted to [company] by the client will remain the client’s property. Any original documents produced by [company] will remain [company’s] property, and copies will be made for our records.
7. If any work is requested outside the scope of this agreement, a new assessment will be required. Depending on the results of the assessment, a new invoice may be required.
8. In the case of project cancellation by the client, the client agrees to pay for all work hours already completed.