Landing Page Design Proposal Template

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Landing Page Design


Prepared for
Mr. Daniel Williams


Tomer Aharon


A landing page is a one-stop platform for your product or business that must be clear, concise, and designed both to be attractive and optimally capture leads.

I will work with you to learn about your business or product, and translate it into a landing page that is optimized for performance and lead capture. The design will contain elements consistent to your branding and designed to convert, with input from you every step of the way.

The goal of this project is to communicate your business identity and/or product through design elements into a landing page, and set you up with a clear visual message to promote lead generation.

Why Me

Your project and my skills will make for a great project. Here’s why:

  1. I work quickly and value your time. High-quality work will be delivered to you in a timely manner.
  2. I understand that I am working with you to provide a service to your customers. I take that seriously, and will put my all into developing the best product possible.
  3. Once we agree on a deadline, it is set in stone. I will meet every deadline.
  4. I have long-term experience working with web design, and have designed many such landing pages before. If you would like examples of my work, please contact me.


Here’s a breakdown of the deliverables we’ve discussed and their cost:

Two Photoshop Design Mockups


Two Revisions


Upload To Your Hosting + Testing + Integration With Your Email System





Here is a list of the milestones we ought to meet for this project. You may contact me if you feel additional milestones are needed.

Kickoff Meeting


Initial Concept Presentation For Revision Notes

3 Days

Delivery of Revision 1

Delivery of Revision 2 (if needed)



1 Weeks

2 Weeks

What’s Next

Making this process easy for you is important to me! If you need to get in contact with me, I am available for questions. You may get in touch via phone or via email.

Once you approve this document, you and I will set up a meeting, either in-person or via digital means, to discuss any further needs you may have.

Work begins as soon as the first payment has been cleared, and all necessary resources have been provided.


  1. Payment structure will be: 50% upfront, 50% after you have approved the final page. I will accept PayPal or bank transfer.
  2. All resources and design elements needed to complete the project, including but not limited to fonts, stock, images, and existing branding elements are not to be paid for by the freelancer. Those will be paid for by the client, who will retain the right to use them. [This agreement does not include logo design. Logos must be provided by the client.]
  3. Any additional work outside the scope of this document will be charged at [price]/hour.
  4. Any new designs requested outside the scope of this agreement will be subject to a new project estimate + invoice.
  5. The freelancer will only begin the business day count after the client has submitted all elements needed to complete the project, such as design and brand information.
  6. Usage rights: After the work is completed and payment has been received, the client will own the rights to the design.
  7. In case of project cancellation after the work has started, the client will pay for work hours already completed.
Tomer Aharon
Daniel Williams
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