Email Marketing Proposal Template Example

Did you know that email marketing is one of the oldest forms of selling online, but it remains the single most effective method of sales conversion? Getting it right can make you rich; getting it wrong can be a tremendous waste of resources.

That’s why you need me: to get it right. Together, you and I will explore your specific situation: how to grow your subscriber list, reach the subscribers you have, and most of all, convert e-mail subscribers to paying customers again and again.

The goal for this project is to use e-mail marketing to increase conversion by [x]%, and lay the foundation for you to have a sustainable e-mail marketing foundation that will continually renew over time.

1. Our firm is highly experienced. We have run e-mail campaigns for the likes of [x], [x], and [x]. Each of these businesses have experienced a conversion increase of x% or more.
2. Want to hear what our customers have to say? Here [link] are some testimonials from a handful of our satisfied customers.
3. Our e-mail campaigns are designed for your business specifically. This is not a cookie-cutter service. We do a lot of research while formulating our e-mail marketing plans, and tailor them to your industry and business principles.

Here’s a breakdown of the deliverables we’ve discussed and their cost.

As the marketing project progresses, we’ll set up several different milestones along the way to make sure you’re happy with the project. Below are the suggested milestones, but if you would like to add any milestones, please feel free to contact me and let me know.

Now that we’ve got the plan all laid out, we’d love to have your input. We can be reached by phone at [phone number] at any time from 9am-5pm EST, and if you would prefer to reach out by e-mail, you can reach us at [email address]. Any message will be answered within 24 hours, so don’t hestitate!

Take your time to make sure this agreement suits you. If you need any changes, get in contact with us and we’ll talk. Once the agreement suits, you, sign it, and then we’ll get started and schedule our first meeting.

During that meeting, we’ll go over what you need, how your business operates, and discuss any ideas you have for the campaign.

Then, as soon as your first payment is clear, we’ll get started!

1. The payment structure:  50% upfront, the rest after project completion. Methods are PayPal, bank transfer, or check.
2. [Company] retains all rights to any content created.
3. Any information relayed to [Company] by [Client] will remain private. [Company] retains the rights to any documents provided by [Company]. 
4. Any requested work outside the scope of this agreement will require a separate evaluation and fee assessment.
5. In the case of project cancellation, [Company] agrees that they will pay for any hours worked not covered by the initial 50% payment.