CRO Proposal Template

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CRO Proposal

Prepared for
Mr. Winston Alford


Tomer Aharon


You’ve got a great business in the [x] industry, but is it doing as well as it could be doing?

Over the last few months, we’ve observed that your conversion percentage sits at a steady [x]%. This is good – it’s a sign that you’re doing great work! You seem to have a decent amount of traffic to your website, and you’re making good sales, so that’s evidence you’re doing a lot of things right. However, here at [Our Company], we believe that we can leverage everything you’re doing right to help your business expand even further.

That’s why we’d love the opportunity to work with you. With sales optimization from [Our Company], we have plans to expand your conversion by at least 5% across a span of [x] months.

Why Us

We’re a perfect fit for your business. Here’s why:

  1. Our company has specialized in working with businesses like yours. At [x], [x], and [x], all long-term clients of ours, have experienced sales increases of x% or more.
  2. Our business has a 5-star rating on [website], and you can read reviews from satisfied customers here [link].
  3. We have done thorough research on your business before contacting you, to ensure that our businesses would be the right fit. Our companies have complementary values and missions, and we look forward to working with you.
  4. We do not provide the same cookie-cutter sales funnel to every customer. Our sales funnels are custom designed for your business and your business only.


Here’s a breakdown of the services we’ve discussed and the number of hours estimated.

Content Evaluation

x hours

Website Optimization

x hours

Funnel Design and Implementation

Training on Funnel Use

x hours

x hours




While we’re working together, we’ll keep contact every few weeks so that you’re updated on the status of the project. Here are the milestones I suggest, but you are welcome to add your own if you like.

Initial Meeting


Analysis Report

2 Weeks

Implementation Meeting

Optimization Meeting

 Training Meeting


1 Month

6 Weeks

6 Months

Next Steps

Does this agreement agree with you?

If you have any questions, I’m available at any time. You can either contact me by phone number at [phone number], or by e-mail at [e-mail address]. If you’re looking for a prompt response, e-mail may be faster, but either way I will respond to you within 24 hours of receiving your message.

After we’re both happy with the agreement, we’ll both sign it, and then we’ll have our first conference call to discuss your needs and the nuances of your business.

After that, it’s just a matter of getting the first payment through. Once that’s done, work will begin!



  1. The payment structure: [x] per hour, at a minimum of [x] hours per week. Payment is due each Monday by 5 PM EST.  Methods are PayPal, digital bank transfer, or check.
  2. [The Client] will be required to turn over File Transfer Protocol information in order to facilitate the completion of the work. This information will be protected under [Company’s] privacy policy.
  3. [Company’s] work for [The Client] only includes work specifically detailed in this agreement. Any additional work will be charged at a rate of $x per hour.
  4. In case of premature termination of the agreement, [The Client] agrees that upon termination all hours already worked become due immediately.


Tomer Aharon
Daniel Smith
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