As aweb designer, you understand that aesthetically appealing content isvital to grasping the attention of its intended audience. So you goout of your way to develop beautiful and engaging websiteS for yourcustomers.
Butthe same effort you put into developing websites should go into yourweb design proposals.
Havinga bland proposal is a lot like a bland website. And we all know howthat works out.
Statsshow that if given 15 minutes to consume content, roughly2/3 of visitors would rather read on a sitethat’s beautifully designed than one that’s plain. And about 38%of people stop engaging with content and layouts that areunattractive.
Sohow can you expect anything less with your web design proposal?
Onthat note, we’re going to share some tips you can use to create awinning proposal for your web design prospects.
1.Use a Template for Your Web Design Proposal
Ifyou’re really trying to kick off your web design business (orexpand), then you need to be sending out a good number of proposalseach month. Rather than trying to create one from scratch each andevery time, it’s advised that you use a template.
Youcan find quality proposal templates righthere on Prospero.
Don’tthink templates are the right way to go? Well, then here are a fewreasons why you should reconsider:
- Everything’s in one place. There’s no need to re-type redundant information, which can speed up the process.
- Ensure your pricing is consistent. You can keep your pricing list on the template so it’s no hassle to price a job.
- Demonstrate your design skills. You can customize your template colors, logo, layout, and design.
- Get done within minutes. Personalizing your proposals is key. But it shouldn’t take you hours to do it.
Ina nutshell, proposal templates can make pitching to prospects fasterand easier.
2.Communicate with Your Prospect in Advance
Onceyou find a prospect, the first thing you don’t want to do is emailthem a web design proposal. As a rule of thumb, you should warm upthe prospect so they’ll be more receptive of your proposal.
Surprisingthem with one may not go over so well.
Ideally,you want to introduce yourself and have several conversations beforeyou send a proposal. This way, you’re able to get a feel of theclient, their business, and their needs.
Youcan even get an idea of what their budget may be based on their size.
Thenwhen you do decide to send out your proposal, you can includeinformation of past conversations to make it personalized.
3.Set Your Price Based On Value
Asa professional, you want to get the best deal possible for yourpotential project. But you won’t get top dollar if you don’t sellyour service as a value to their business.
Ratherthan approaching your proposal with the mindset of what services youoffer, you can tell them what benefits you can provide. So instead offocusing on selling a new website, you’re selling them betterbranding, increased visibility, and higher trust from their targetcustomers.
Thisis what will help you to seal the deal and get the price you werehoping for.
Andspeaking of pricing, it’s better if you offer a project rate vs abreakdown of each individual item.
Inother words, don’t give price tables for the homepage, about uspage, and products pages. If you know that altogether it’s going tocost them $15K, then make that your estimate.
Orif you’re worried that your rate will be too high (or too low), youcan offer several packages for the prospect to choose from. This way,they can choose a price that they’re comfortable with.
Thiswill also help to differentiate yourself from the other webdevelopers who aren’t doing the same.
Plus,you’ll have an opportunity to upsell to the client later on. Forexample, if they chose a package that excludes SEO, then you canoffer it to them later on when it’s time to renew your contract.
4.Use the Correct Proposal Structure
Ifyou’re using a proposal template like we suggested, then you won’thave much trouble here. Ideally, you want your proposal to be nolonger than one page.
Afterall, no one wants to (or has the time to) sit and read dozens ofpages of content that could easily be truncated into a single page.If not, then you’re being overly wordy and including details thatare inessential.
Asfor the structure, you can break it up into five sections:
- The overview should cover why your service is the best option for the client’s needs. This will demonstrate that you understand their company and what they require to grow and improve.
- The “Why Me” section will shed light on your expertise and why you’re the best fit for the job. Aim to back this up with your past experience and results from prior projects.
- The pricing should clearly state the price (ideally a flat project rate).
- The “What’s Next” section is basically your call to action. You can let them know what steps to take to proceed with the project, i.e. sign the proposal, transfer half of funds upfront, when the project commences, milestones, and so on and so forth.
- The terms and conditions section is where you can clarify (and simplify) what’s expected on both sides. For example, when milestones must be met, when fees must be paid, end and start dates, and what happens if the project is canceled.
5.Show Examples of Your Past Work
Sinceyou’re likely emailing your proposal, you can easily add links tosome of your work. If you have projects displayed on your website oronline portfolio, then you can link them.
However,the idea is to showcase projects that are similar to the prospects’website. Clients want you to put your money where your mouth is.Without proof, it’s going to be tough to convince a prospect tohire you over the others.
Andchances are, there are other web developers vying to work on theirproject. So keep this at the forefront of your mind as you’rewriting your proposal.
Also, it’s a good idea to include references the client can contact.Just make sure to get the reference’s permission in advance.
6.Don’t Click Send Before Proofreading
You’refinally done with your proposal and you’re ready to send it off.But before you do, make sure to proofread it thoroughly.
It’sa good idea to take a day before coming back to reread it. This way,you can view it with a pair of fresh eyes.
However,if you don’t trust yourself, then you can get a friend or familymember to read it for you and get their take on it. Another option isto hire someone to proofread it for you, such as an editor on Fiverror Upwork.
Thereare also tools you can use, such as Grammarly and Hemingway App.Whatever you decide, make sure there are no typos, syntax issues, orgrammatical errors.
Allof this can make you seem like you’re unprofessional and sloppy.
7.Include a Delivery Estimate to Seal the Deal
Besidesoffering a great rate for the project, it’s a good idea to alsoinclude an ETA for the completed work.
Thiswill help the client to determine which vendor to hire for the job.If your price is slightly higher than another web developer’sproposal, yet you can complete the work within the time frame they’relooking for, then you could steal the project away.
Justbe sure that you can meet the deadline you set or you’ll make a badfirst impression.
Oneway to light a fire under them is to say you can have the projectcompleted by X date if you begin on the project within 24 hours.
StartNailing Clients with these Web Design Proposal Tips!
You’rea web designer, not a writer. But this doesn’t mean you can getaway with sending out proposals that miss the mark.
Ifyou can’t sell yourself and your services, then you’re going tofail at landing projects every time. This is why we recommendeducating yourself on everything to do with writing winning webdesign proposals.
Theabove tips are used by industry professionals and can help make theproposal design process easier.
Remember,you can always use a proposal template to make everything faster. Youcan get started writing one today using Prospero.
Eitherway, let us know in the comments which tips help you to win a webdesign proposal!